Cookie Policy
Last updated: June 2026
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it. Some cookies are essential for the site to work; others are optional and require your consent.
2. What Cookies We Use
| Cookie Name | Type | Purpose | Provider | Expires |
|---|---|---|---|---|
| mhm_cookie_consent | Essential | Stores your cookie consent preference so we don't show the banner on every visit | Water Purifier Service | 1 year |
| _ga | Analytics | Google Analytics — distinguishes users for statistical reporting | 2 years | |
| _gid | Analytics | Google Analytics — distinguishes users within a 24-hour session | 24 hours | |
| _gcl_au | Advertising | Google Ads — measures conversion events (form submissions) from ad clicks | 90 days |
3. Essential vs Non-Essential Cookies
Essential Cookies
Required for basic site functionality. We store only your cookie consent preference. These cannot be turned off.
Non-Essential Cookies
Analytics (Google Analytics) and advertising (Google Ads) cookies. These are only loaded after you click "Accept All" in our cookie banner.
4. How to Manage Your Cookie Preferences
- Our cookie banner: When you first visit the site, you will see a banner at the bottom of the screen. Click "Accept All" to enable all cookies or "Reject Non-Essential" to block analytics and advertising cookies.
- Change your preference: Clear the
mhm_cookie_consentkey from your browser's localStorage (Developer Tools → Application → Local Storage → https://www.water-purifierservice.co.in). The banner will reappear. - Google Analytics opt-out: Install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
- Google Ads personalisation: Manage at adssettings.google.com.
- Browser settings: You can also block or delete all cookies through your browser settings. Note that blocking essential cookies may affect site functionality.
5. Third-Party Cookies
Google Analytics and Google Ads are operated by Google LLC. Their cookie use is governed by Google's Privacy Policy at policies.google.com/privacy. We do not have control over Google's cookie practices beyond what is described in this policy.
6. Changes to This Policy
We may update this Cookie Policy when we add or remove tracking tools. The "Last updated" date at the top will reflect any changes.
7. Contact
For any questions about our use of cookies:
- Email: privacy@water-purifierservice.co.in
- Full Privacy Policy: water-purifierservice.co.in/privacy-policy